The Arts Gang project is based upon the Communication Infrastructure Theory of Ball-Rokeach which proposes the need for an integrated storytelling network that works to bring individuals within different communities together through rich, diverse interaction and conversation. It’s centered around minority communities that feel disconnected from their overall community.
In terms of communication infrastructure theory, the Tuscaloosa arts community represents a specific sort of “neighborhood” within the overall community. These individuals need established links between the macro-, meso-, and micro-levels of the arts community; however, without media exposure, the structure falls short. Additionally, the lack of media attention makes it difficult for each individual to establish connections within the arts neighborhood. It is important that these minorities interact with one another by discussing issues pertaining to their general community. It gives them a stronger connection to their community as well as a stronger connection within their individual sector.
The Arts Gang establishes a link between the meso- and micro-levels and ultimately influences the well-being of the individuals within the arts sector. In addition to linking these two levels, the site will connect to other meso-level organizations within the community. These organizations include other art related institutions such as the Tuscaloosa Art Kitchen, Kentuck, and the Tuscaloosa Arts Council. Additionally, by working with mainstream media by means of sharing information and site promotion, the webpage will connect the meso- and macro-level to one another.
The micro-level is the most significant of the three. Without communication among the arts community, the project will fall short. The CIT details the need for minority communities to interact with one another on issues pertaining to their community. Therefore, by bringing together different members of the arts community to discuss news related topics, The Arts Gang creates a strong network for the Tuscaloosa arts community, ultimately working to promote a more resilient connection among the individuals that comprise this diverse community.
The three levels of the network:
  • Meso: community arts organizations
  • Macro: the mainstream media
  • Micro: the arts community’s interpersonal communication network